WarHorse — Organize. Mobilize. Win.
WarHorn — the email module

Email your supporters
from the list they signed up to.

WarHorn is the email side of WarHorse. It sends to the same people your website, donations and events already put on your list — and it will not let a message leave that Canada's anti-spam law would not allow. Delivered from Montréal, on Amazon's mail infrastructure, under your own domain.

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01 — WHAT YOU GET

One list, three ways to write to it.

Campaigns

A composer with your logo and footer already in place. Send to everyone, or to an audience. Try two subject lines on a sample and let the winner go to the rest.

Audiences

Build a segment from what people actually did — signed this petition, gave to that campaign, came to the gala, live in this riding — with AND, OR and NOT. Save it; it stays live as the list changes.

Journeys

Automations that follow a person: a welcome after signup, a thank-you after a gift, a nudge before an event. Each message checks consent again before it goes.

Shared inbox

Replies land in one inbox your team works from, threaded, with a response-time target so nobody's question sits over a weekend.

Templates

A library of proven layouts, and an assistant that drafts from your brief. Everything renders as plain text too, because some people read email that way.

Honest reporting

Delivered, bounced, unsubscribed, replied, clicked through to a donation — the numbers that mean something. We do not track opens, and we say so instead of guessing.

02 — BEFORE A MESSAGE CAN LEAVE

Compliance is a gate, not a checklist.

Canada's Anti-Spam Legislation puts the burden of proving consent on you. WarHorn keeps the proof, and refuses to send without it.

  • Consent is recorded per person — the form, the wording they saw, the date — in a ledger that is never rewritten.
  • Every message is classified — fundraising ask, non-commercial notice, or commercial — because the exemption is per message, not per sender.
  • Every recipient is checked against that class at send time, and the basis that admitted them is stamped on their copy.
  • The footer is mandatory — your name, your mailing address, a contact — and cannot be edited out.
  • Unsubscribe is one click, in the footer and in the header Gmail shows as a button, honoured immediately, and it follows the person rather than the address.
  • Bounces and complaints suppress permanently, and a launch seals a record of what was sent, to whom, and why it was lawful.
What it will not do. Import a list you cannot show consent for. Send without a mailing address. Send from a domain you have not verified. Resume sending to someone who unsubscribed because their email was corrected. None of these are settings. Read the acceptable use & anti-spam policy.
03 — UNDER THE HOOD

Your domain, Canadian infrastructure.

Your own sending domain

Mail goes out as you, from a subdomain you control, with DKIM, a custom bounce address and DMARC set up by a wizard that tells you exactly which records to add.

Delivered from Montréal

Amazon SES in the Canada Central region, with your organization isolated in its own tenant so another client's mistakes cannot touch your reputation.

Data stays in Canada

Your list and your records live in Google Cloud's Montréal region, backups included. Nothing about your supporters is stored outside the country.

Included in the platform. WarHorn is part of every WarHorse plan with a monthly sending allowance sized to your list, not a separate subscription. See pricing.